→ Fondazione Memmo – Amalia Pica – Quasi

Fondazione Memmo
Amalia Pica - Quasi

Fondazione Memmo presents Quasi, Amalia Pica’s first solo exhibition in Italy.
The exhibition, curated by Francesco Stocchi, represents a new chapter in the Argentinean artist’s practice, focusing on the analysis of the strategies implemented in communication and, more generally, on the use of language. For the exhibition, Amalia Pica presents
a body of new sculptures, a continuation of the Catachresis series, focusing
on the rhetorical device. A catachresis is a figure of speech by which we name things
using metaphors. These are often connected to the human body. The “table leg”,
the “arm of the chair”, the “bottleneck” are a few examples of objects which were selected
by Amalia Pica to make these sculptural assemblages.

The communication idea is based on a “hybrid” ad-hoc designed lettering composed by assembling part of different type of letters that try to visually recall a transitory, incomplete (or almost) state, creating a dynamic and iconic composition.

Fondazione Memmo presents Quasi, Amalia Pica’s
first solo exhibition in Italy.
The exhibition, curated by Francesco Stocchi, represents
a new chapter in the Argentinean artist’s practice,
focusing on the analysis of the strategies implemented
in communication and, more generally, on the use
of language. For the exhibition, Amalia Pica presents
a body of new sculptures, a continuation of the Catachresis series, focusing on the rhetorical device. A catachresis
is a figure of speech by which we name things using metaphors. These are often connected to the human body. The “table leg”, the “arm of the chair”, the “bottleneck”
are a few examples of objects which were selected
by Amalia Pica to make these sculptural assemblages.

The communication idea is based on a “hybrid” ad-hoc designed lettering composed by assembling part
of different type of letters that try to visually recall
a transitory, incomplete (or almost) state, creating
a dynamic and iconic composition.

Fondazione Memmo presents Quasi,
Amalia Pica’s first solo exhibition in Italy.
The exhibition, curated by Francesco Stocchi, represents a new chapter in the Argentinean artist’s practice, focusing on the analysis
of the strategies implemented in communication and, more generally, on the use of language.
For the exhibition, Amalia Pica presents
a body of new sculptures, a continuation
of the Catachresis series, focusing
on the rhetorical device. A catachresis
is a figure of speech by which we name things using metaphors. These are often connected
to the human body. The “table leg”,
the “arm of the chair”, the “bottleneck”
are a few examples of objects which were selected by Amalia Pica to make these sculptural assemblages.

The communication idea is based on a “hybrid” ad-hoc designed lettering composed
by assembling part of different type of letters
that try to visually recall a transitory,
incomplete (or almost) state, creating
a dynamic and iconic composition.

Fondazione Memmo presents Quasi, Amalia Pica’s first
solo exhibition in Italy. The exhibition, curated by Francesco Stocchi, represents a new chapter in the Argentinean artist’s practice,
focusing on the analysis of the strategies implemented in communication and, more generally, on the use of language. For the exhibition,
Amalia Pica presents a body of new sculptures, a continuation
of the Catachresis series, focusing on the rhetorical device.
A catachresis is a figure of speech by which we name things using metaphors. These are often connected to the human body.
The “table leg”, the “arm of the chair”, the “bottleneck” are a few examples
of objects which were selected by Amalia Pica to make these sculptural assemblages.

The communication idea is based on a “hybrid” ad-hoc designed lettering composed by assembling part of different type of letters that try
to visually recall a transitory, incomplete (or almost) state, creating
a dynamic and iconic composition.

Fondazione Memmo presents Quasi,
Amalia Pica’s first solo exhibition in Italy.
The exhibition, curated by Francesco Stocchi, represents a new chapter
in the Argentinean artist’s practice,
focusing on the analysis of the strategies implemented in communication and,
more generally, on the use of language.
For the exhibition, Amalia Pica presents
a body of new sculptures, a continuation
of the Catachresis series, focusing
on the rhetorical device. A catachresis
is a figure of speech by which we name things using metaphors. These are often connected to the human body. The “table leg”, the “arm of the chair”, the “bottleneck”
are a few examples of objects which were selected by Amalia Pica to make these sculptural assemblages.

The communication idea is based
on a “hybrid” ad-hoc designed lettering composed by assembling part of different type of letters that try to visually recall
a transitory, incomplete (or almost) state, creating a dynamic and iconic composition.

→ 2022
→ Project type: Exhibition, identity
→ Client: Fondazione Memmo