Paluani /
L'Edenista

Paluani enters the Vegan foods sector with a new line of products free from milk, eggs and animal fats. Its new brand, L'Edenista, adopts naif retro imagery, and the packaging reflects this personality: classy and highly selective. The character climbs down
from the grocery shelf and comes to life, hiring a butler, opening a blog and becoming a star on social media.

Paluani enters the Vegan foods sector with a new line
of products free from milk, eggs and animal fats.
Its new brand, L'Edenista, adopts naif retro imagery,
and the packaging reflects this personality: classy
and highly selective. The character climbs down
from the grocery shelf and comes to life, hiring a butler, opening a blog and becoming a star on social media.

Paluani enters the Vegan foods sector with a new line of products free from milk, eggs and animal fats. Its new brand, L'Edenista, adopts naif retro imagery, and the packaging reflects this personality: classy and highly selective. The character climbs down from the grocery shelf and comes to life, hiring a butler, opening a blog and becoming a star on social media.

Paluani enters the Vegan foods sector with a new line of products free from milk, eggs and animal fats. Its new brand, L'Edenista, adopts naif retro imagery, and the packaging reflects this personality: classy and highly selective. The character climbs down from the grocery shelf and
comes to life, hiring a butler, opening a blog and becoming
a star on social media.

Graphic Design & Art Direction:
Giampiero Quaini as Head of Design at Marimo
Project type: Packaging / Brand Identity
Year:
2018


Graphic Design & Art Direction:
Giampiero Quaini as Head of Design at Marimo
Project type: Packaging / Brand Identity
Year:
2018

Graphic Design & Art Direction:
Giampiero Quaini as Head of Design at Marimo
Project type: Packaging / Brand Identity
Year:
2018

Copywriting: Assunta Squitieri
Digital Copywriting & Social Media Strategy: Alessandro Zuccherofino

Copywriting: Assunta Squitieri
Digital Copywriting & Social Media Strategy: Alessandro Zuccherofino

Edenista_1_web
Edenista_2_web
coverweb_edenista
Edenista_panettone_hand
Edenista_colomba_mani
Edenista_panettone_detail_2
Edenista_panettone_detail
Edenista_merenda_1
Edenista_merenda_mono
Edenista_merenda_2
Cuoretrafitto
Edenista_sbadiglio
Edenista_blog
Edenista_fb_mobile
EdenistaPiccione
Edenista_ombrello
Edenista_shoppingbag
Edenista_gif_piantina
Edenista_gifbacio
Edenista_iPhone-Case-Mockup

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication
Colophon - Privacy and Cookies

© 2019 Giampiero Quaini 
Graphic Design &
Visual Communication
Colophon - Privacy and Cookies

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication
Colophon - Privacy and Cookies

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication