Fondazione Pastificio Cerere
Buffer Zone

Buffer Zone is the title of Meletios Meletiou's first personal exhibition in Rome.
The project – conceived for the Spazio Molini as a site-specific intervention – investigates
the apparent familiarity of the motifs and patterns of the public space, activating a critical investigation on the theme of hostile architecture, understood as an expression of a "paranoid and anxious" design (Robert Park) conflicting with the bodily experience of individuals
in the urban space, to the point of compromising their personal and political freedoms.

Pattern, repelling textures, concept of wall or barrier, Reiteration. The designed visual identity is characterized by a lettering that becomes a vehicle of meanings, creating a vibration
that finds a reference to the works in the reiteration of the shapes.

The Memmo Foundation was founded in 1990 by Roberto Memmo's desire to give life to a cultural activity aimed
at bringing the world of art closer to the general public
through the direct knowledge of masterpieces of all times and of the most varied civilizations. Starting from 2012,
a new entirely dedicated exhibition program is active
to the contemporary art scene.

Spirits and Gestures alludes to several pressing issues:
the concerns that pervade society, climate change
and environmental disasters, accompanied by broader reflections on the human condition. Cultural syncretism
as a consequence of globalization, together with functioning and the interactions between integrated
power systems, are recurring elements in the research
of Oscar Murillo, one of the winners
of the Turner Prize 2019.

The communication system features a typographic system characterized by a hybrid lettering. The linear and laid-back design of some letters it is replaced by gestural
and instinctive writings that take inspiration from the incisive signs and brushstrokes that dominate
some of the exhibition's painting.

Buffer Zone is the title of Meletios Meletiou's first personal exhibition in Rome. The project – conceived for the Spazio Molini as a site-specific intervention – investigates the apparent familiarity of the motifs and patterns
of the public space, activating a critical investigation on the theme of hostile architecture, understood as an expression of a "paranoid and anxious" design (Robert Park) conflicting with
the bodily experience of individuals in the urban space, to the point of compromising their personal and political freedoms.

Pattern, repelling textures, concept of wall
or barrier, Reiteration. The designed visual identity is characterized by a lettering that becomes a vehicle of meanings, creating
a vibration that finds a reference to the works
in the reiteration of the shapes.

Buffer Zone is the title of Meletios Meletiou's first personal exhibition
in Rome. The project – conceived for the Spazio Molini as a site-specific intervention – investigates the apparent familiarity of the motifs and patterns
of the public space, activating a critical investigation on the theme of hostile architecture, understood as an expression of a "paranoid and anxious" design (Robert Park) conflicting with the bodily experience of individuals
in the urban space, to the point of compromising their personal
and political freedoms.

Pattern, repelling textures, concept of wall or barrier, Reiteration.
The designed visual identity is characterized by a lettering that becomes
a vehicle of meanings, creating a vibration that finds a reference
to the works in the reiteration of the shapes.

Buffer Zone is the title of Meletios Meletiou's first personal exhibition
in Rome. The project – conceived for
the Spazio Molini as a site-specific intervention – investigates the apparent familiarity of the motifs and patterns
of the public space, activating a critical investigation on the theme of hostile architecture, understood as an expression of a "paranoid and anxious" design (Robert Park) conflicting with
the bodily experience of individuals
in the urban space, to the point
of compromising their personal
and political freedoms.

 Pattern, repelling textures, concept
of wall or barrier, Reiteration.
The designed visual identity
is characterized by a lettering that becomes a vehicle of meanings, creating a vibration that finds
a reference to the works in the reiteration of the shapes.

→ 2022 
→ Project type: Exhibition, identity
→ Client: Fondazione Pastificio Cerere


→ 2022 
→ Project type: Exhibition, identity
→ Client: Fondazione Pastificio Cerere

 


→ 2022 
→ Project type: Exhibition, identity
→ Client: Fondazione Pastificio Cerere

 


GQXFPC_BZ_Flyer_ambientato
Social Media assets mockup
GQXFPC_BZ_Flyer
GQXFPC_Bufferzone_invitation
FPC_BZ_mobile

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© 2022 Giampiero Quaini 
Graphic Design | Typography
& Visual Communication
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© 2019 Giampiero Quaini 
Graphic Design &
Visual Communication
Colophon - Privacy and Cookies

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication
Colophon - Privacy and Cookies

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication

© 2019 Giampiero Quaini 
Graphic Design & Visual Communication